Reading Minds

A book is a reflection of the author's life, style, 

It has the smell of his shirt. And a vague resemblance, with his next door neighbor.

And with a magazine, its editor accompanies.
Besides the front note, there's the cover, the articles.

Except the monetary part.

They THINK the reader will like it. The contents. Its the vogue.
And what does the reader want??